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A STUDY ON THE EFFECTIVENESS OF USING SOCIAL MEDIA INFLUENCERS TO PROMOTE BRANDS
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Author(s):
MR. HARISH NAYAK N
Vol - 4, Issue- 1 ,
Page(s) : 66 - 80
(2017 )
DOI : https://doi.org/10.32804/IRJMSI
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Abstract
This research paper explores the effectiveness of using social media influencers to promote brands by analyzing existing secondary data and theoretical frameworks, revealing that the emergence of social media influencers as a powerful marketing tool has significantly transformed the landscape of brand promotion
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