SUSTAINABILITY MESSAGING IN ADVERTISING AND ITS IMPACT ON BRAND IMAGE AND CONSUMER PERCEPTION: A SYSTEMATIC LITERATURE REVIEW

    2 Author(s):  SADHVI SHARMA,PROF. RAKESH MOHAN JOSHI

        IRJMSI 13 ( 1) ,  Page(s) : 39 - 54  (2026)  View |   HTML  |  PDF

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GIG ECONOMY AND WOMEN WORKERS IN INDIA

    1 Author(s):  SUCHETA SARDAR

        IRJMSI 13 ( 1) ,  Page(s) : 34 - 38  (2026)  View |   HTML  |  PDF

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FROM ISOLATION TO INTEGRATION: INDIA'S STOCK MARKET CONVERGENCE WITH GLOBAL EXCHANGES (1995-2025)

    2 Author(s):  JAGDISH RAI ,DR. AMAN GUPTA

        IRJMSI 13 ( 1) ,  Page(s) : 17 - 33  (2026)  View |   HTML  |  PDF

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AN EMPIRICAL ANALYSIS OF HOW 'DIGITAL ARREST' SCAMS NEGATIVELY MODERATE CONSUMER CONFIDENCE AND DIGITAL PAYMENT SYSTEM USAGE

    1 Author(s):  DR. VIVEK I SARIKAR.

        IRJMSI 13 ( 1) ,  Page(s) : 11 - 16  (2026)  View |   HTML  |  PDF

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