1) Reichheld, F.F.: The Loyalty Effect: The Hidden Force Behind Growth, Profits, and LastingValue. Bain & Company, Boston. (1996)
2) Greenberg, E., Kates, A.: Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment. McGraw-Hill Education, NewYork City. (2014)
3) Bačelić, M.: Digitalno doba zahtejva promenu svih bez iznimke. (2015). [Online] Available:http://liderpress.hr/tvrtke-i-trzista/poslovna-scena/digitalno-doba-zahtijeva-promjenu-svihbez-iznimke (current November 2015)
4) Slywotzky, J.A.: Value Migration: How to Think Several Moves Ahead of Competition.
Harvard Business School Press, Boston. (1996)
5) Kotler, Ph.: Kotler on marketing: How to create, win and dominate markets, Simon and
Schuster, New York City. (2012)
Tomše, D., Snoj, B.: Marketing Communication on Social Networks – Solution in the Timesof Crisis. Časopis za marketing teoriju i praksu – Marketing, Vol. 45, No. 2, 131-138. (2014)
6) Sourabh, B,: Social Media Marketing - A powerful and adaptable approach for achieving
and sustaining positive consumer behavior. International Journal of Software and Web
Sciences (IJSWS), Vol. 1, No. 10, 77-81. (September-November 2014)
7) Vipat, R.: Digital marketing at Nike. (2013). [Online] Available:
http://www.slideshare.net/ojasvipat/final-digital-marketing-at-nike (current November
2015)
8) https://www.researchgate.net/publication/328253026_A_Critical_Review_of_Digital_Marketing
9) https://www.researchgate.net/figure/Differences-between-traditional-and-digital-marketing-7_tbl1_304918952
10) https://www.researchgate.net/figure/The-New-Digital-Marketing-Marketing-messages-must-be-fragmented-and-creatively-fed-into_fig1_304918952
11) American Marketing Association (AMA) (2013). Available online: https://www.ama.org/the-definition-ofmarketing/
12) https://www.formpl.us/blog/secondary-data