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UNDERSTANDING Q-COMMERCE ADOPTION IN EMERGING MARKETS

    2 Author(s):  YAMINI K. MENON, PARINDA V. DOSHI

Vol -  10, Issue- 3 ,         Page(s) : 102 - 113  (2023 ) DOI : https://doi.org/10.32804/IRJMSI

Abstract

Quick commerce (Q-commerce) has arisen as a transformative innovation in the Indian retail landscape, altering customer purchasing behaviour through expedited delivery methods. This study examines the implementation of Q-commerce in Vadodara, Gujarat

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