INTEGRATED RESEARCH JOURNAL OF MANAGEMENT, SCIENCE AND INNOVATION
ISSN 2582-5445 (online)
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A STUDY ON DEVELOPMENT AND IMPLEMENTATION OF OMNICHANNEL MARKETING STRATEGIES TO PROVIDE A SEAMLESS CUSTOMER EXPERIENCE
1 Author(s): MR. NAVEENA
Vol - 3, Issue- 1 , Page(s) : 100 - 115 (2016 ) DOI : https://doi.org/10.32804/IRJMSI
This research paper aims to provide an in-depth analysis of the development and implementation of omnichannel marketing strategies focusing on how these strategies have been designed to offer a seamless customer experience by integrating various marketing channels