INTEGRATED RESEARCH JOURNAL OF MANAGEMENT, SCIENCE AND INNOVATION
ISSN 2582-5445 (online)
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A STUDY ON RISING INFLUENCE OF MOBILE MARKETING AND HOW APPS ARE CHANGING CONSUMER SHOPPING BEHAVIORS AND BRAND INTERACTIONS
1 Author(s): MADHAVA
Vol - 4, Issue- 1 , Page(s) : 96 - 110 (2017 ) DOI : https://doi.org/10.32804/IRJMSI
This theoretical research paper examines the burgeoning influence of mobile marketing and the transformative role of mobile applications on consumer shopping behaviors and brand interactions, drawing from a comprehensive analysis of empirical data and scholarly articles