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PROSPECTS OF GLOBAL MARKETING OF INDIAN FOOTWEAR –A CRITICAL ANALYSIS

    1 Author(s):  DR. SUBHASH KUMAR VERMA

Vol -  8, Issue- 2 ,         Page(s) : 163 - 174  (2021 ) DOI : https://doi.org/10.32804/IRJMSI

Abstract

The footwear sector is a very significant segment of the leather industry in India; rather it is the engine of growth for the entire Indian leather industry. India is the second largest global producer of footwear after China, accounting for 13% of global footwear production of 16 billion pairs. India produces 2065 million pairs of different categories of footwear (leather footwear - 909 million pairs, leather shoe uppers - 100 million pairs and non-leather footwear - 1056 million pairs).India exports about 115 million pairs. Thus, nearly 95% of its production goes to meet its own domestic demand.

National Council of Applied Economic Research-Export Prospects of Footwear
Government of India –Annual Surveys of Industries.
UN- Commodity Trade Statistics
Center for Promotion of Imports from Development Countries
British Footwear Manufacturers Federation Annual Report
Ministry of commerce –Report on leather and allied industries

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