|
UNDERSTANDING Q-COMMERCE ADOPTION IN EMERGING MARKETS
2
Author(s):
YAMINI K. MENON, PARINDA V. DOSHI
Vol - 10, Issue- 3 ,
Page(s) : 102 - 113
(2023 )
DOI : https://doi.org/10.32804/IRJMSI
Get Index Page
Abstract
Quick commerce (Q-commerce) has arisen as a transformative innovation in the Indian retail landscape, altering customer purchasing behaviour through expedited delivery methods. This study examines the implementation of Q-commerce in Vadodara, Gujarat
|