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SUSTAINABILITY MESSAGING IN ADVERTISING AND ITS IMPACT ON BRAND IMAGE AND CONSUMER PERCEPTION: A SYSTEMATIC LITERATURE REVIEW
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Author(s):
SADHVI SHARMA,PROF. RAKESH MOHAN JOSHI
Vol - 13, Issue- 1 ,
Page(s) : 39 - 54
(2026 )
DOI : https://doi.org/10.32804/IRJMSI
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Abstract
Sustainability‑focused advertising has moved from a niche tactic to a core brand strategy as consumers become increasingly aware of environmental issues.
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