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DETERMINANTS OF CONSUMER ATTITUDE AND ADOPTION INTENTION TOWARD QUICK COMMERCE
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Author(s):
PARINDA V. DOSHI, YAMINI K. MENON
Vol - 11, Issue- 3 ,
Page(s) : 140 - 149
(2024 )
DOI : https://doi.org/10.32804/IRJMSI
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Abstract
Quick commerce (Q-commerce), which is defined by fast delivery of food and other essentials, grew a lot between 2020 and 2023. This paper combines a methodological evaluation of existing literature with primary survey data from Ahmedabad (n = 500) to analyse the impact selected factors namely
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