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GREEN MARKETING: ITS INFLUENCE ON THE GLOBAL MARKET
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Author(s):
DR. RAVINDRA SINGH
Vol - 10, Issue- 2 ,
Page(s) : 82 - 95
(2023 )
DOI : https://doi.org/10.32804/IRJMSI
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Abstract
Green marketing, a burgeoning phenomenon in the global market, has emerged as a pivotal concept in India and beyond. In recent times, consumers have increasingly favored environmentally friendly products over traditional alternatives, driven by growing environmental concerns.
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