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CORPORATE SOCIAL RESPONSIBILITY AND CROSS-BUYING IN BANCASSURANCE: MODERATING ROLE OF BANK TYPE
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Author(s):
AIJAZ KHAN,PROF. MUSHTAQ AHMAD DARZI,DR TARIQ AZIZ
Vol - 11, Issue- 3 ,
Page(s) : 94 - 107
(2024 )
DOI : https://doi.org/10.32804/IRJMSI
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Abstract
Corporate social responsibility (CSR) has received increased academic attention in corporate communications, public relations, advertising, and marketing. According to the stakeholder theory, a company's long-term value is addressed through its connections with many stakeholders, such as consumers, investors, and employees.
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