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A STUDY ON EVALUATING THE IMPACT OF VARIOUS LOYALTY PROGRAMS ON CUSTOMER RETENTION AND SALES IN THE RETAIL SECTOR
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Author(s):
MRS.SHASHIKALA K
Vol - 4, Issue- 1 ,
Page(s) : 81 - 95
(2017 )
DOI : https://doi.org/10.32804/IRJMSI
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Abstract
This study aims to evaluate the impact of various loyalty programs on customer retention and sales in the retail sector by analyzing the conceptual frameworks and theoretical perspectives, focusing on the ways in which different types of loyalty programs, such as points-based systems
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