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A STUDY ON DEVELOPMENT AND IMPLEMENTATION OF OMNICHANNEL MARKETING STRATEGIES TO PROVIDE A SEAMLESS CUSTOMER EXPERIENCE
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Author(s):
MR. NAVEENA
Vol - 3, Issue- 1 ,
Page(s) : 100 - 115
(2016 )
DOI : https://doi.org/10.32804/IRJMSI
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Abstract
This research paper aims to provide an in-depth analysis of the development and implementation of omnichannel marketing strategies focusing on how these strategies have been designed to offer a seamless customer experience by integrating various marketing channels
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