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A STUDY ON RISING INFLUENCE OF MOBILE MARKETING AND HOW APPS ARE CHANGING CONSUMER SHOPPING BEHAVIORS AND BRAND INTERACTIONS
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Author(s):
MADHAVA
Vol - 4, Issue- 1 ,
Page(s) : 96 - 110
(2017 )
DOI : https://doi.org/10.32804/IRJMSI
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Abstract
This theoretical research paper examines the burgeoning influence of mobile marketing and the transformative role of mobile applications on consumer shopping behaviors and brand interactions, drawing from a comprehensive analysis of empirical data and scholarly articles
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