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MARKETING PRACTICES OF MEDICAL TOURISM OVER RECESSION AND UPSWING
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Author(s):
HARNEET KAUR DHINGRA,PROF. DR. MOHD. TAHSEEN. BURNEY
Vol - 11, Issue- 2 ,
Page(s) : 46 - 61
(2024 )
DOI : https://doi.org/10.32804/IRJMSI
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Abstract
The paper aims to present a thorough model that analyzes the influence of cyclical fluctuations on marketing strategies in the field of medical tourism. The generated model was validated through the utilization of exploratory factor analysis and confirmatory factor analysis. The data was gathered through a questionnaire that participants completed themselves.
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