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PROSPECTS OF GLOBAL MARKETING OF INDIAN FOOTWEAR –A CRITICAL ANALYSIS
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Author(s):
DR. SUBHASH KUMAR VERMA
Vol - 8, Issue- 2 ,
Page(s) : 163 - 174
(2021 )
DOI : https://doi.org/10.32804/IRJMSI
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Abstract
The footwear sector is a very significant segment of the leather industry in India; rather it is the engine of growth for the entire Indian leather industry.
India is the second largest global producer of footwear after China, accounting for 13% of global footwear production of 16 billion pairs. India produces 2065 million pairs of different categories of footwear (leather footwear - 909 million pairs, leather shoe uppers - 100 million pairs and non-leather footwear - 1056 million pairs).India exports about 115 million pairs. Thus, nearly 95% of its production goes to meet its own domestic demand.
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