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IMPACT OF MARKETING OF FINANCIAL SERVICES: ISSUES AND CHALLENGES- WITH SPECIAL REFERENCE TO MUTUAL FUNDS
2
Author(s):
MUKESH KUMAR SHARMA,AMBARIS PRATAP SINGH
Vol - 8, Issue- 2 ,
Page(s) : 145 - 149
(2021 )
DOI : https://doi.org/10.32804/IRJMSI
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Abstract
The arrival of new millennium is taking us to the most pioneering and revolutionary recasting as compared to any other era of marketing and advertising. Being characterized by the competitive impact of globalization, digitalization and technological advancement, the market is changing every other day.
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