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A STUDY ON TRENDS IN ADVERTISING
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Author(s):
PROF. MUDDASIR AHAMED KHAN N,DR. RITIKA MOOLCHANDANI,PROF. RADHIKA J
Vol - 8, Issue- 2 ,
Page(s) : 113 - 118
(2021 )
DOI : https://doi.org/10.32804/IRJMSI
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Abstract
In Today‘s world businesses are experiencing a dramatic shift in the way product are
Designed, produce and delivered to the customer as compared to traditional way of mass
Production and mass marketing. Business has modified their product offering according to
Individual need of customer, in continuation with the same strategy marketers are searching
For the new venues for promoting their product offering. Promotion encompass a no of
Alternative right from public relation to advertising. Advertising management has evolved
Itself in terms of content or media. This paper is a conceptual paper based on the
Secondary data, by this we would explore how advertising management had advanced itself
Over the period of time and how business organization can benefited by this changes.
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