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IMPACT OF DIGITAL MARKETING TECHNIQUES ON CELL PHONE BUYING BEHAVIOUR OF CONSUMERS IN BILASPUR CITY
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Author(s):
PRINCE KUMAR MISHRA
Vol - 8, Issue- 2 ,
Page(s) : 44 - 50
(2021 )
DOI : https://doi.org/10.32804/IRJMSI
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Abstract
Impact Of Digital Marketing Techniques On Cell Phone Buying Behaviour Of Consumers In Bilaspur City - It is a Descriptive type of Research based on Primary Data. The data is Collected from the citizens of the Bilaspur city (C.G.) this research Primary Data is Collected through well structured Questionnaire, from the citizens of Bilaspur City (C.G.) The Research is based on the Primary Data obtained from Questionnaire, Further Classifying, IBM SPSS V23.0 was used these are as follows: ANOVA Test, Regression Analysis Chi Square Test. Conclusion of the study -The Digital marketing helps the marketers in promotion of their Cell phones and its Characteristics.
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